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Building a Fan Behavior Management System
In today’s interscholastic environment, spectator behavior has become more visible, more emotional, and more disruptive. Athletic events are streamed, clipped, posted, and debated in real time. Officials are leaving at alarming rates. Student-athletes perform under a microscope. And athletic directors are increasingly expected to manage not just competition, but crowd dynamics, safety, and public perception. What schools need is not louder announcements or bigger signs. They
Coach Sullivan
Dec 21, 20256 min read


Why Yelling at Officials Hurts the Game
So, there I was, sitting at a neighboring school basketball game this evening, when a set of fans right next to me started to get agitated. Needless to say, their team wasn't doing well, and there was a 'no call' that they didn't like, then a 'call' they didn't like. Next we started hearing 'Call it both ways!' and 'That's a foul!?!? It wasn't a foul on this end!' This escalated to the 2 men standing up, leaning forward, you know, so the officials can hear them better, and sc
Coach Sullivan
Dec 3, 20255 min read


10 Things Parents Must Understand About Playing Time in School Sports
Playing time might be the most emotionally charged topic in all of youth and school sports. It’s the one issue that fills inboxes, sidelines, car rides home, and kitchen-table conversations. And as adults, we all get it — watching your child sit the bench is hard. You love them. You want them to succeed. You want them to feel valued. But here’s the truth most parents never get to hear clearly: Playing time is earned, not guaranteed — unless the level of sport exists for the p
Coach Sullivan
Nov 16, 20258 min read


Building Confident Athletes: 10 Ways Coaches Can Shape Lifelong Success
Confidence affects how an athlete performs, how they recover from mistakes, how they respond to challenges, and how they view themselves off the field. It’s the quiet engine that fuels resilience, growth, leadership, and success—not just in sports, but in school, careers, and relationships.
Coach Sullivan
Jul 25, 20255 min read
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