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Building a Fan Behavior Management System
In today’s interscholastic environment, spectator behavior has become more visible, more emotional, and more disruptive. Athletic events are streamed, clipped, posted, and debated in real time. Officials are leaving at alarming rates. Student-athletes perform under a microscope. And athletic directors are increasingly expected to manage not just competition, but crowd dynamics, safety, and public perception. What schools need is not louder announcements or bigger signs. They
Coach Sullivan
Dec 21, 20256 min read


Why Yelling at Officials Hurts the Game
So, there I was, sitting at a neighboring school basketball game this evening, when a set of fans right next to me started to get agitated. Needless to say, their team wasn't doing well, and there was a 'no call' that they didn't like, then a 'call' they didn't like. Next we started hearing 'Call it both ways!' and 'That's a foul!?!? It wasn't a foul on this end!' This escalated to the 2 men standing up, leaning forward, you know, so the officials can hear them better, and sc
Coach Sullivan
Dec 3, 20255 min read


10 Things Parents Must Understand About Playing Time in School Sports
Playing time might be the most emotionally charged topic in all of youth and school sports. It’s the one issue that fills inboxes, sidelines, car rides home, and kitchen-table conversations. And as adults, we all get it — watching your child sit the bench is hard. You love them. You want them to succeed. You want them to feel valued. But here’s the truth most parents never get to hear clearly: Playing time is earned, not guaranteed — unless the level of sport exists for the p
Coach Sullivan
Nov 16, 20258 min read


Teaching Middle School Athletes How to Handle Emotions Before Emotions Handle Them
Middle school athletes are in a tough stage of life. They are old enough to care deeply about playing time, mistakes, winning, losing, teammates, coaches, and what people think of them. But they are still young enough that many of them do not yet have the emotional tools to handle pressure in a healthy way. That is why coaches cannot just say, “Calm down,” “Shake it off,” or “Be tougher,” and expect it to work. A middle school athlete who just struck out, missed a layup, got
Coach Sullivan
Aug 6, 202510 min read
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