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5 Reasons Your Athlete Should Keep Playing More Than One Sport
5 Reasons Your Athlete Should Keep Playing More Than One Sport By Morgan Sullivan, CAA, CIC · Talkin' with the AD Every fall, a parent asks me some version of the same question: "Should my kid pick one sport and go all in?" It comes from a good place. You want your child to have every opportunity. But the people who study young athletes for a living have landed on a clear answer for most kids. Let them keep playing more than one sport, one season at a time, for as long as the

Coach Sullivan
Sep 264 min read


Building a Fan Behavior Management System
In today’s interscholastic environment, spectator behavior has become more visible, more emotional, and more disruptive. Athletic events are streamed, clipped, posted, and debated in real time. Officials are leaving at alarming rates. Student-athletes perform under a microscope. And athletic directors are increasingly expected to manage not just competition, but crowd dynamics, safety, and public perception. What schools need is not louder announcements or bigger signs. They

Coach Sullivan
Dec 21, 20256 min read


Blinded by Love: The Truth About Playing Time and Parental Bias in Sports
Playing time will always be a sensitive issue, but how we respond to it—as parents and coaches—can set a powerful example.

Coach Sullivan
Jun 5, 20254 min read


The WebGlove - is it legit?
This unique glove fits over the index finger and thumb to create a small pocket that safely teaches players the proper catching form.

Coach Sullivan
Jan 1, 20222 min read


Sleep: The Miracle
GETTING A PROPER AMOUNT OF SLEEP IS AS IMPORTANT AS ANY WORKOUT YOU CAN IMAGINE FOR YOUR ATHLETES I want to identify a topic that is...

Coach Sullivan
Aug 7, 20182 min read
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